BACKGROUND:

This policy guides how we collect, store and use your personal information. We are committed to protecting your privacy and maintaining the security of any personal information received from you.

Please read this Privacy Policy carefully and ensure that you understand it.

1. What Does This Policy Cover?

This policy covers personal data that is collected through website, emails, telephone, LiveChat and through any related social media applications.

Note: Our website may contain links to other websites.  Please note that we have no control over how your data is collected, stored, or used by other websites and we advise you to check the privacy policies of any such websites before providing any data to them.

2. What Is Personal Data?

Personal data is, in simpler terms, any information about you that enables you to be identified. Personal data covers obvious information such as your name and contact details, but it also covers less obvious information such as identification numbers, electronic location data, and other online identifiers.

3. What Are My Rights?

Under the Data Protection Legislation, you have the following rights, which we will always work to uphold:

• The right to be informed about our collection and use of your personal data. This Privacy Policy should tell you everything you need to know, but you can always contact us to find out more or to ask any questions using the details in Part 11.
• The right to access the personal data we hold about you. Part 10 will tell you how to do this.
• The right to have your personal data rectified if any of your personal data held by us is inaccurate or incomplete. Please contact us using the details in Part 11 to find out more.
• The right to be forgotten, i.e. the right to ask us to delete or otherwise dispose of any of your personal data that we hold. Please contact us using the details in Part 11 to find out more.
• The right to restrict (i.e. prevent) the processing of your personal data.
• The right to object to us using your personal data for a particular purpose or purposes.
• The right to withdraw consent. This means that, if we are relying on your consent as the legal basis for using your personal data, you are free to withdraw that consent at any time.
• The right to data portability. This means that, if you have provided personal data to us directly, we are using it with your consent or for the performance of a contract, and that data is processed using automated means, you can ask us for a copy of that personal data to re-use with another service or business in many cases.

Rights relating to automated decision-making and profiling. We do not use your personal data in this way.

For more information about our use of your personal data or exercising your rights as outlined above, please contact us using the details provided in Part 11.

It is important that your personal data is kept accurate and up-to-date. If any of the personal data we hold about you changes, please keep us informed as long as we have that data.

4. What Personal Data Do You Collect and How?

Our Site collects certain information automatically, including your IP address, the type of browser you are using, and certain other non-personal data about your computer or device such as your operating system type or version, and display resolution.

If you send us an email, we may collect your name, your email address, and any other information which you choose to give us.

We also collect data to fulfill contracts and process orders, to initiate and complete commercial transactions, to deliver products, to keep accounts and other business records, to carry out marketing activities, to comply with legal or regularity requirements, to deal with complaints and queries from customers, to improve work procedures and performances of our business activities, to conduct HR related activities.

5. How Do You Use My Personal Data?

Where we collect any personal data, it will be processed and stored securely, for no longer than is necessary in light of the reason(s) for which it was first collected. We will comply with our obligations and safeguard your rights under the Data Protection Legislation at all times. For more details on security see Part 7, below.

6. How and Where Do You Store My Data?

We store some or all of your personal data in countries outside of the EU and UK. These are known as “third countries”.

Personal data security is essential to us, and to protect personal data, Swedbrand limits access to your personal data to those employees, agents, contractors, and other third parties with a legitimate need to know and ensuring that they are subject to duties of confidentiality.

7. Do You Share My Personal Data?

To be able to conduct business activates, we may share your personal information, but this will be done on a ‘need to know’ basis and only where it is necessary to do so or where we are required to share information. Your information might be shared with legal counsels, accountants, suppliers, logistic partners, banks and financial institutions and insurance providers.

We are a global organization and use third parties located in other countries to help us run our business. This includes countries outside the European Union (“EU”) and to countries that do not have laws that provide specific protection for personal data.

We have taken steps to ensure all personal data is provided with adequate protection and that all transfers of personal data outside the EU are done lawfully. Where we transfer personal data outside of the EU to a country not determined by the European Commission as providing an adequate level of protection for personal data, the transfers will be under an agreement which covers the EU requirements for the transfer of personal data outside the EU.

8. Do you use Cookies?

Yes, our Site may place and access certain first party Cookies on your computer or device. First party Cookies are those placed directly by us and are used only by us. We use Cookies to facilitate and improve your experience of Our Site and to provide and improve our products and services. We have carefully chosen these Cookies and have taken steps to ensure that your privacy and personal data is protected and respected at all times.

9. How Can I Access My Personal Data?

If you want to know what personal data we have about you, you can ask us for details of that personal data and for a copy of it (where any such personal data is held). This is known as a “subject access request”.

All subject access requests should be made in writing and sent to the email or postal addresses shown in Part 11.

There is not normally any charge for a subject access request. If your request is ‘manifestly unfounded or excessive’ (for example, if you make repetitive requests) a fee may be charged to cover our administrative costs in responding.

We will respond to your subject access request within 4 weeks after receiving it. Normally, we aim to provide a complete response, including a copy of your personal data within that time. In some cases, however, particularly if your request is more complex, more time may be required up to a maximum of three months from the date we receive your request. You will be kept fully informed of our progress.

10. How Do I Contact You?

To contact us about anything to do with your personal data and data protection, including to make a subject access request, please use the following details for the attention  of

Loredana Istrate,

Email address: Loredana.istrate@swedbrand.com

Telephone number: +86 21 6422 0053

Postal Address: 798 Zhao JiaBang Road, Office 601, 200030 Shanghai, China

Changes to this Privacy Policy 

We may change this Privacy Notice from time to time. This may be necessary, for example, if the law changes, or if we change our business in a way that affects personal data protection.

Any changes will be immediately posted on Our Site and you will be deemed to have accepted the terms of the Privacy Policy on your first use of our Site following the alterations. We recommend that you check this page regularly to keep up-to-date. This Privacy Policy was last updated on 4th of February 2021.

Additional notes: 

Our Site is owned and operated by Swedbrand, a limited company registered in Hong Kong under company number 1048315.

All photographs, trademarks and brand graphics are Copyright of Swedbrand Hong Kong Ltd

Registered address: 10/F Guangdong Investment Tower, 148 Connaught Road Central, Hong Kong.

Main trading address: 798 Zhao JiaBang Road, Office 601, 200030 Shanghai, China

Data Protection Officer: Loredana Istrate

Email address: Loredana.istrate@swedbrand.com

Telephone number: +86 21 6422 0053